Job Description
Are you a rising marketer with a passion for digital strategy, content, and campaign execution? Join the team behind North America’s largest dedicated kitchen and bath events — now expanding into Canada! You will be joining a team that supports a large, growing and highly visible events business. We’re looking for a Marketing Specialist ready to take their next big step. This role offers hands-on experience across digital channels including SEO, paid media, email marketing, and web content. You’ll play a critical role in driving exhibitor and sponsor engagement, building multi-channel campaigns, and shaping how we connect with the architecture and design community.
Why You’ll Love It Here:
• Exposure to high-impact digital marketing programs
• Collaborative, supportive team that wants to see you grow
• Opportunities to work on well-known events backed by a national brand
• Travel to dynamic, design-forward shows in the US and Canada
• A role that blends creativity, analytics, and hands-on execution
Role Accountability and Duties:
· Create and manage multi-channel campaigns that drive exhibitor sign-ups and qualified sales leads.
· Collaborate with our agencies to plan and track PPC, paid social, and retargeting campaigns.
· Write and schedule emails that nurture prospects and convert leads using HubSpot and Salesforce.
· Optimize landing pages and sales-focused web content for SEO, UX, and conversions.
· Support media relations by working with PR agencies to pitch exhibitor stories and schedule interviews.
· Assist in app and tool rollouts, including our show mobile app and exhibitor support hub.
· Develop content and materials to support the sales team and help exhibitors succeed before and during the show.
· Report on campaign performance, using data insights to continuously improve results.
· Provide onsite support during show days.
Qualifications:
· 2–3 years of B2B marketing experience
· Working knowledge of digital tools: email marketing platforms, CMS/web editing tools, and basic CRM systems
· Familiarity with paid media and SEO best practices
· Strong writing and editing skills (for web, email, and social)
· Analytical mindset — you're curious about performance data and how to improve
· Comfortable managing multiple projects, timelines, and stakeholders
· Ability to multi-task and comfortable working in a team structure.
ABOUT EMERALD
Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit
At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams.
COMPENSATION & BENEFITS
Target Compensation: $60,000-65,000
Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law.
We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as weekly guided meditation programs.
If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at Careers@EmeraldX. com.
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